5 fast Copywriting Hacks

 

Copywriting: 

5 fast Copywriting Hacks: 

Copywriting

1) Get max attention from the off 

If you want maximum click-throughs, you must use headers that evoke strong emotion and are targeted to your ideal reader. The best type of headers is short and punchy, with enough impact to arouse curiosity or provoke a reaction. Incorporating numbers is a great way to make headers sound more specific: like 10 Top tips to get ripped fast or 5 PRO ways to protect your privacy online. 

Don’t just cast out clickbait headers that bear no relation to your content, or people will lose trust in you and switch off. 

2) Don’t shy away from emotion 

While it’s true that dropping stats and facts helps you build trust and credibility, if you do this too much, you’ll end up boring people. Your copy needs a human element to be relatable, and one of the most powerful ways to achieve this is making your content emotional. Use high-impact words, and share funny stories, or situations your audience can relate to so that they can put themselves right in the scenario. When you add an element of personality, you’ll make your followers feel closer to you than to other content creators who play it safe and stick to the facts. 

3) Use emojis for social media 

Emojis work well in social posts and ads and help to grab attention. You might feel they look unprofessional, but research has shown they perform, so punctuate your most important sentences with them, especially when posting on Facebook or Twitter. You can use emojis to shorten long pieces of text on social media, as typically people will scroll past if they see a huge wall of a copy. 

4) Identify your audience’s pain points 

Pain points are problems people stress about and look for a solution to. Your job as a marketer is to emphasize these pain points but in a way that hints YOU can provide the solution. To find out your potential customer’s pain points, you must do market research on your target demographic, to identify their fears, desires, and needs. Market research doesn’t have to be conventional, if your typical customer hangs on out Reddit, why not monitor what they post about and use this to make your copyhold more appealing? 

When you stress customer’s pain points, you should also highlight the importance of immediate action. Let your audience know they must act now if they want the solution. 

5) Use AIDA for success 

AIDA, or Attract, Interest, Desire, Action, is a four-stage formula that every successful copywriter employs to get people to act. Every piece of copy that’s designed to get people to take an action you want needs to shift through these four stages: 

ATTRACT – Usually employed at the header stage, it can also be used high up in your copy to pull people in. Grab attention with emotive headlines and provocative questions or statements, to persuade people to keep reading. 

INTEREST – Hook people in and keep up the momentum by hitting their pain points. Remind them of a worry or fear they have, then tease that you have the solution, without revealing exactly what that is at this stage. 

DESIRE – Here’s where you reveal your product and frame it as the answer to their prayers. Briefly outline the main benefits but do it in a way your customers can relate to. Don’t bore with too many technical specifics, use relatable language that gets people visualizing. Say things like “in 6 weeks you can look slimmer, have 10X more energy, and 50% lower cholesterol levels” to get people to visualize the benefits they’ll enjoy if they make a purchase. You should slip in a stat or two to back 

up your claims, just be careful not to overdo it and keep the focus on evoking emotion. 

ACTION – Seal the deal and encourage people to act right away by employing urgency and the fear of missing out (FOMO). Limited time offers, sales, or exclusive bonus gifts, are good ways to get people to hit that buy button. If you don’t want to go down this route, you can create a strong call to action by leveraging FOMO to make people want your product so they can turn around their problem. Make it easy for people to take the action you want by including prominent click-to-purchase buttons.

Copywriting