Strategies for building your business’s Online Presence

More than 3.8 million Google searches are conducted in a minute. This is a huge opportunity for businesses to get huge traffic and customers without geographical constraints. So it is very important for any business to build its online presence.

So online presence means “ how it is to find a business online” for related keywords. So building an online presence is not an easy task it is a technical skill that must be developed and practiced continuously.  

So let’s cover the strategies for building your business’s online presence.

Strategies for building your business’s Online Presence:

There is no fit and fix strategy or approach for building your business or brand’s online presence. You must try and test and analyze different tactics which are suitable for your business or brand or your business’s objectives and goals. There are many options available but I will discuss the following six strategies.

1. Thoughtful and Valuable Content:

Put yourself in your customer's shoes. So it is very important for any business to give value to your customers and audience. Your business's first objective should be the problem-solving of your customers. Firstly a business should inform and provide valuable information to your customers about your business, product, and brand through valuable blog posts, video tutorials, etc. It’s not enough to focus on only selling your product, customers need first information and value and how to use the product. So thoughtful and valuable content is the first and very important strategy in building your business’s online presence.

2. SEO:

Search engine optimization brings traffic to your website when people search online with particular keywords on search engines like Google, Yahoo, and Bing. SEO improves the quality and quantity of website traffic. So pay high importance to this strategy because it will help your business’s presence on the first page of Google or other search engines.

SEO

3. Website Optimization:

A visually well-designed, bright, modern website with a good and easy user interface can show customers that you have a good, professional, and credible brand. But a well-designed website is only the one factor in building a strong online business presence. There are many other factors such as website speed, link-building, SEO, and mobile responsiveness. A business should consider all these website optimizations in mind because your website is your online property or warehouse just like a business have a physical existence so it should be optimized professionally and effectively.

4. Social Media:

There are 4.48 billion active users on social media platforms. So this is a huge market and opportunity for small business to show their brands and services. Social media is a great free marketing tool for small businesses to connect with their consumers. Social media is also an effective way to build your online presence. We can directly communicate with our users and give them valuable information and useful tips and content.

But social media may not result in immediate sales but it is an effective way that can drive massive traffic to your website which results in brand awareness. Facebook business page, YouTube channel, Twitter page, Instagram page, Linkedin business page, etc, these are all good sources for building a business’s online presence and brand awareness. 

5. Mailing list:

It is a famous saying in the online marketing field that “money is on the list”. So growing an email list is one the most effective digital marketing strategies and building an online business presence. The mailing list is a direct-to-consumer marketing strategy. 

The mailing list is an effective digital asset for any business because through a mailing list a business can direct email to its customers without any restrictions again and again. A business can promote its new product and offer. A business is in control of its list and you can email wherever and whenever to your target audience. So it is very important to keep and grow the mailing list. 

6. Paid Advertisements:

In the end, after the organic traffic marketing strategy, the only option remains paid advertisements. Pain advertisement is an effective marketing strategy to build a business’s online presence. Through paid advertisement (Google ads, Facebook ads, YouTube ads, Instagram ads, Linkedin ads, Twitter ads) a business can reach massive traffic geographically in a fast and effective way. Paid advertisement results in rapid website traffic, lead generation, consumer engagement, and of course conversions and sales. So it is the most effective strategy for building a business’s online presence.  

Best tactics for maintaining an online business presence

When starting a business, building an online presence comes last in our minds. Many people don’t give importance to it and this is a very common practice. Businesses completely focus on manufacturing, supply chains, labor, and other administration works but it is a bad approach for any business. Because nowadays world and economy have changed. This pandemic has forced many businesses to shift online, and all major business ventures are in an online presence race. 

Here are some best tactics for maintaining an online business presence

Scheduling Posts:

  Many social media management tools allow users to schedule posts. Businesses should post regularly on different social media platforms and business should schedule their posts for different platforms. Business should maintain their content calendar each month this will give them chance to shift their attention and time to other business operations. A well-managed and organized content calendar is very important for any business to build its online business. Quality content and regular posts are very important for remaining in the mind and eyes of the customers.

 

Engaging with Customers:

A well-managed organized content calendar will give you time and a chance to engage with your customers because your posts and content will be posted continuously. You don’t have to worry about post, content, and scheduling. You will easily answer all comments and questions of your customers. Quick response to customers' comments, questions, and reviews will enhance the credibility of the business.

Reviewing Analytics:

It is also a very important tactic of maintaining an online business presence to review the performance of the website on regular basis. This will help you decide which blog posts, videos, and products are performing well. This will also inform you about your target audience their engagement and response. It will also tell you new opportunities or changes you should make to the website for better response and performance.

Conclusion:

The main objective and goal in building an online business presence are to build credibility and trust of the brand, serve your customers, provide value and solve their problems, which takes some time and patience. With the right approach and mindset and consistent hard work, a business can achieve this goal. But there is no fixed rule and strategy for any business but the customer honest feedback and proper analysis of Analytics will guide any business that how to achieve these goals and this is the only right approach according to me.